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Can an Upcoming Election Boost Twitter (TWTR) Stock?

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Twitter has established itself as the contemporary platform for up-to-date news, whether it be on entertainment, sports, politics, or business, etc. People all over the world turn to the social media platform for updates on daily events and any other significant occurrences.

The company’s IPO in November of 2013 was received eagerly by investors; their shares opened at $26 and closed at nearly $45. This initial burst landed the company a valuation of around $31 billion.

Despite this strong start in the stock market, Twitter eventually started to experience growth problems. The fiscal year of 2015 proved to be Twitter’s biggest test, as the company’s growth became stagnant and many publications confirmed this public sentiment. These tough times brought upon many doubts about the company’s future and rumors spread about a potential takeover by other tech industry giants.

The end of 2016 provided the company a chance for rebirth from an unlikely source. Donald Trump’s involvement in the 2016 presidential race caused people to flock to Twitter to read what the candidate had to say. The presidential election that year, as well as Donald Trump’s frequent activity on the platform, drastically increased traffic on the website. This Donald Trump boost turned the tide for the company as more prominent figures have joined Twitter, trampolining the company into a popular news source and completely reconfiguring its demographic landscape.

This trend has helped the company expand its appeal, reach various demographics, and finally escape the perception of being a gossip website for younger people. Additionally, Twitter’s emergence as a public daily news forum has helped drive shares to more than double their value from a near all-time low in 2016. Thanks to this newly obtained public perception, Twitter’s been able to reemerge successfully and earn a Zacks Rank #2 (Buy).

After becoming a hotbed for breaking news, the company has been able to silence doubts about its future. Analysts expect earnings to see solid growth through this year and next. And, Twitter’s increased social media presence has helped it earn a B rating in Growth for the Zacks Rank Style Scores.

Twitter is a company that can appeal to investors who are looking for a stock that has big growth potential. Including this stock in a portfolio could potentially have a strong payoff, especially as another presidential election is just around the corner.

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